This is something many of us will come accross when we interact in the Internet Marketing community. I’m no expert in this area but I can show you why that thinking is unproductive. Consider these articles about what’s really happening in the online world. Sometimes we really have to step back and look at the big picture and not only seeing the work others has done and think we can’t go there anymore because it’s crowded.
Affluent Americans Fastest-Growing Online Group. This is super news! Not only is the group growing (more people in the market means bigger pie), the group has money to spend.
Online Banking Increased 47 Percent Since 2002 This emphasizes another point I always make to friends. Just because there are 10 people online doesn’t mean all 10 are active online shoppers/buyers. There could be 3 who are, 2 who are somewhere in between, 2 who aren’t ready at all today but will be ready tomorrow and so on. So… just because someone has been online for a long time doesn’t mean they’ve seen yours or your competitor’s product because they just aren’t ready to make the plunge to buy online but when they are and you’re there, you still have a chance to make the money. If we whine too much and forget about the project because right now it looks like it’s too crowded when these slow adopters finally are ready to buy, you lose*. Just like the banks who don’t offer online banking today because they thought it would never work today would be paying the price. I know online access is one of the first things I ask my financial institution.