Chasing The Gurus

What do you think? Many would say it’s his experience, knowledge or whether the guru practices what they preach. All that is of course part of what makes a guru a guru but what makes some gurus worth paying attention to? Makes people trust them without question and will pay just about anything to get their products.

I personally believe there is one key ingredient that sets some gurus apart. That is the ability to be real and stay real to your customers.

About a week ago, I contacted copywriting guru Michel Fortin about www.thecopydoctor.com. Before I go on let me back up a little bit. I briefly met Michel at the Big Seminar last year. Before that we exchanged maybe two emails, about his forum.

So when I sent a support ticket to him, I’d been out of contact for almost a year. Guess what? He remembered little old me. Now that blew me away. Do I look at him in a different light now? But of course. I’ve already been impressed with his work but this incident made me feel even better about the products he sells and recommends. Very Web 2.0.

So how do you decide who you can trust? This. Is one way. Granted, not all gurus can answer your emails or answer your support tickets personally. They are busy people after all but they must be somewhat accessible.

The internet is a growing and dynamic entity. Growing in exponential rate everyday and changing as just as fast. Naturally companies try to offer access to internet in growing number of ways. Dial-up, Broadband, Wi-fi and such. But we’ll talk about broadband today and is it really that necessary to switch from dial-up to broadband.

Is it worth it to switch to broadband service? As most things are, it depends on you’re situation. Dial-ups are cheap, today it’s almost dirt cheap. That’s it’s advantage, but don’t expect to surf the net in cruising speed. If speed is what you want then broadband is significantly faster that dial-ups.

Back to the question. What really helps in deciding if switching to broadband is a must. Is try to ask yourself “How do I use the internet for?”. By the way I’m a big fan of the saying “Questions Are Answers”.

If you’re using the internet for:

- checking and sending e-mail
- chatting (without video)
- surfing for text based information

Then switching to broadband is a waste of money. like most people, they just use the internet for checking and sending e-mails. Dial-up will work for you just as fine.

If you’re using the internet for:

- Downloading movies and music
- Watching streaming videos
- Chatting with video and voice
- Playing online games

Just like me. I use the internet for online games, checking my websites, downloading music and videos. So broadband was a huge help for my internet life.

To conclude. The internet is becoming the wave of the future. Easy access to information and services. But switching to broadband is up to you and you’re needs. So I suggest that you ask yourself “How do I use the internet for?”. Knowing the answer would be a great help in deciding if broadband internet is for you.
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