I’ve had an epiphany lately. That is, you need to build the important parts of your business equally. A few years ago, I hired a personal trainer to help me get in shape. One of the things that got drummed into my head from the beginning is, you need to train all parts of your body equally. If you work the triceps, you gotta work the biceps too. If you work your arms too much, you’re going to end up ‘top bulky’ so train your legs just as much. And strength training is good but you should also put in some cardio work to balance everything. The key is balance.
I was reviewing my business lately and realized I put too much effort into one or two areas like building products, building sites, building is what I do best. But a business is not just about building products and services and infrastruction. It’s also about getting traffic, building lists, working your list, listening to customers, advertising and so on. You can build all you want but if there is little activity to get people to your site it’s not going to pan out and vice versa. In short, I was only strength training my sites but not doing enough cardio work.
Everyday, we need to balance out our work for each of these business growing activities. I thought I was doing well balancing them until I actually sat down, wrote out all the activities and grouped them. After a week I knew exactly where I need to put more time into and take time away from. Try it.
Technorati Tags: business, management, entrepreneur