As a subscriber of The Reese Report since the very first issue, I’ve always looked forward to each issue. As time passes and I develop a bit more focus on my business, there are parts of the report – the VREs that John tirelessly researches every month become less and less important to me. Don’t get me wrong. It’s not that the VRE’s are not good. They are. And what can be better than research and ideas already thought out for you?
It’s just that some of them aren’t in line with my business and target market at this point in time. Well that’s what I thought until I reviewed one of the videos while on my treadmill last night (exercise time is great for brainstorming 
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I can’t share details with you since I’m bound by the subscriber confidentiality terms, but I can tell you – it helped me discover keywords that were highly relevant to a particular product. A keyword which for some reason I completely missed. DOH!
But my biggest lesson of the day perhaps is to look at other VRE’s in a whole new light. Sometimes what may *seem* totally unrelated, could be more related than you know.
P/S: Oh, if you’d like to get a better idea of what I’m talking about and what VREs are all about, you can grab a free copy of The Reese Report here. You lucky sod. I paid $95 for that 