Archive for September, 2006

Nice Touch From Amazon

Wednesday, September 13th, 2006

A day ago Amazon sent me a very serious looking email talking about recall. I’d purchased a PowerBook from them in December. Apple is recalling PowerBook and iBook batteries and I’d just been too busy to pay attention to news alerts lately.

Amazon sent me a the link to check out if I was eligible for an exchange and I sure was. Both of my batteries. The bottom line in that whole scenario, it made me appreciate Amazon for notifying me. They could’ve pasted the information up on the site and leave it up to me to find it on my next visit.

I think they made good use of the customer database. Makes the think now. Is there something I can do to help out my customers.

It’s Not Work If

Wednesday, September 6th, 2006

You love what you do. I’ve just come from my favorite online group, MomMasterminds. We were discussing what we’re doing over long holiday weekends. Most of us play and work during the weekend, some of us take the opportunity to put in more work since their kids are away with family. Then my friend Kristie said

Guess we all live my this motto huh? “Find something you truly love to do, and you’ll never work another day the rest of your life.”

That’s so true. When I was working for the multinational companies in my career, I won’t say they were unpleasant at all. I smileyworkresizedloved my work then, enjoyed it a lot and God has been good to me for I had great bosses, good colleagues despite the occasional shrew but hey there’s one in every aspect of life so no biggie.

Yet, I’ve always been frustrated by bosses telling me “No, we don’t have the budget for this” or ”I don’t think it’s a good idea because this technique is unproven (new)” or “I don’t think such a thing can work at all” even though he or she has no idea what I’m talking about. At the end of the day, when sales looks at marketing (which is headed by me) I get this – it’s your fault our sales are down or you aren’t doing enough to support us crap.

You know, I can take flack from customers. But it’s internal finger pointing that really drives me up the wall.

Now, I am more in love with what I do than ever before. Sure, I still don’t have budget for some things but then I have the power to find the budget. Unproven techniques? Baloney. It’s only unproven because no one has tried it and if I’m going to be the first to do so, so be it. I may hit the jackpot ;-)  Yes, sometimes I still think being your own boss is grossly over rated especially when spirits are down. That’s when a mastermind group is a life saver.

But… it’s this – doing what I love without being held back that makes work – not work. Once, a friend asked me, “Why and how do you work so much?” knowing she’s an avid reader, I said “It’s like getting paid to read. Why wouldn’t you want to ‘work’?” She totally got me from then on.

Photo courtesy of: Mario A. Magallanes Trejo

The Pot of Gold At End of Rainbow

Friday, September 1st, 2006

Rainbow
That commercial just came on again. It’s a new one about the Visa Check Card. This guy walks up to a huge pot with the end of the rainbow in it. He looks in and… it’s empty. Then a leprechaun appears and he asks where the gold is to which the leprechaun launches into the benefits of keeping his gold in a Visa check card and then he disappears.

Everyone knows there’s no pot of gold at the end of the rainbow. There isn’t even an end of the rainbow. A rainbow isn’t even physical. Just lighting.

Similarly, many of is know there’s no one tool, or software that you can hit and generates cash automatically for you. So why do we chase after that proverbial pot of gold that doesn’t exist? Maybe because it’s easy for the human mind to buy into. Why do you think we do it and what do you think separates the gold chasers from those who strike gold?

Photo courtesy of Yarik Mission